I’m a senior product designer who creates e-commerce experiences that captivate and convert.
My expertise in strategic planning, research studies, product design, and conversion optimisation is built on over 15 years of experience. I thrive in front of clients and within a cross-functional team, where I can facilitate collaboration and contribute critical thinking, user advocacy, and commercial awareness. I’m also an empathetic leader who has nurtured engagement in reports and peers.
On this page: Work · Community · Life
Work
I’ve worked with everyone from market leaders to ambitious startups. By putting the customer first, my projects have consistently delivered enviable commercial results, often lifting revenue by 10–20% YOY. They’ve also won a few awards along the way.
Graham & Green
Producing an engaging responsive web design that embodies the eclectic style and playfulness of this family-owned home furnishings business.
Neom Organics
Creating a shopping journey for this booming aromatherapy brand that welcomes new customers and rewards loyal ones in equal measure.
Xercise4less
Providing more value and convenience to members by rethinking how the web fits into the whole customer lifecycle at this disruptive budget gym chain.
Big Bus Tours
A multi-year programme of research, redesigns, and iterative CRO of ticket merchandising that has achieved double-digit online revenue growth for the world’s largest open-top bus operator.
Costa Coffee
From kick-off to prototype in a month, exploring how customer journeys for coffee subscriptions and loyalty cards could be offered online for this international coffee powerhouse.
Woodie’s
The expert knowledge and extensive range of Ireland’s leading DIY and home decor retailer is thoughtfully served in a high-speed PWA that integrates multiple CMS inputs and third-party data sources.
Selco
Using design systems to rapidly implement and optimise advanced B2B features, giving building trade customers a harmonised experience between web, app, and a national network of branches.
Workwear Express
Making it easier to order highly-customised clothing from this innovative supplier, with design thinking applied to a intuitive mobile-first user experience and simplified back-office admin workflows.
Sunspel
A major modernisation of the UX and UI, weaving brands stories and merchandising in rich editorial layouts that communicate the craft and quality of luxury British clothing favoured by Bond.
Other clients of note: And So To Bed · Bargain Max · Dreams · ghd · Nivea · Penny Skateboards · PacaPod · Swoon Editions · The Royal British Legion · Very · Wayland Games
Community
I’ve used my skills to make a difference in the local community and beyond, helping others to connect, share, and grow. Supporting education is a particular passion — perhaps because I’m married to a teacher.
Public Speaking
I’m an experienced presenter, host, and panelist. I’ve spoken at events across the UK and abroad as well as producing webinars and appearing on podcasts. Most recently, I’ve been talking about how customer empathy can supercharge e-commerce strategy.
Design Exchange
I founded this free monthly meetup in 2015 to bring together Nottingham’s design community and provide them with access to renowned speakers. We’ve had talks from the likes of Harry Roberts, Laura Parker, Joe Leech, Makayla Lewis, Ben Holliday, Sally Lait, Simon Collison, Katee Hui, and Mark Boulton.
Meet Magento UK
Since 2018, I’ve overseen the attendee experience for this annual two-track conference attended by over 700 people. Each year we’ve refined the running order and refreshed the branding (which gets open sourced to other events). During lockdown, over £80,000 was raised for charities.
Teaching Design
I’ve delivered lectures and workshops at all levels of education, covering user research, interaction design and front-end development. At work, I’ve organised multiple work experience placements, and in my spare time I’ve mentored design graduates on the next steps of their professional development.
Life
I live in Nottingham with my wife and two daughters. Art, design, and technology have been key interests throughout my life. Growing up, I was particularly inspired by the sculpture of Caro, Brancusi, and Hepworth, to name a few. Cycling is another life-long passion, even if it’s left me with some screws and scars along the way.